Did You See That Press Release?
With thousands of press releases published each week over PR Newswire, it can be difficult to keep up with all of them. 
Some of the news you might have missed included Toys”R”Us’ new holiday toys list, Microsoft’s acquisition of Minecraft, and a statement from the family of the Uzi shooting victim.
Continue reading on Beyond Bylines
(Photo source: PRNewsFoto/Toys”R”Us, Inc.)

Did You See That Press Release?

With thousands of press releases published each week over PR Newswire, it can be difficult to keep up with all of them. 

Some of the news you might have missed included Toys”R”Us’ new holiday toys list, Microsoft’s acquisition of Minecraft, and a statement from the family of the Uzi shooting victim.

Continue reading on Beyond Bylines

(Photo source: PRNewsFoto/Toys”R”Us, Inc.)

Around the Wire: Newspaper Editors Follow BuzzFeed’s Lead
Catch up on this week’s news for journalists and bloggers, including highlights from the 2014 ASNE-APME conference where newspaper executives were told to take a page out of BuzzFeed’s playbook.  
Other media news included four ways to boost your blog’s email list and one j-school’s decision to abandon print. 

Continue reading on Beyond Bylines

Around the Wire: Newspaper Editors Follow BuzzFeed’s Lead

Catch up on this week’s news for journalists and bloggers, including highlights from the 2014 ASNE-APME conference where newspaper executives were told to take a page out of BuzzFeed’s playbook.  

Other media news included four ways to boost your blog’s email list and one j-school’s decision to abandon print. 

Continue reading on Beyond Bylines

To the Relevant Go the Rewards
How important is message relevance in gaining audience attention and swaying opinion?
This year’s closing keynote at Content Marketing World provided a textbook example of the power that relevant messages have in developing audience connection.  
In a tour de force keynote that was all too short, actor Kevin Spacey grabbed the orange-clad faithful in Cleveland by their collective noses, and brought them to their feet – numerous times.
Continue reading on Beyond PR
(Photo via the Lakewood Citizen, @lkwdcitizen)

To the Relevant Go the Rewards

How important is message relevance in gaining audience attention and swaying opinion?

This year’s closing keynote at Content Marketing World provided a textbook example of the power that relevant messages have in developing audience connection.  

In a tour de force keynote that was all too short, actor Kevin Spacey grabbed the orange-clad faithful in Cleveland by their collective noses, and brought them to their feet – numerous times.

Continue reading on Beyond PR

(Photo via the Lakewood Citizen, @lkwdcitizen)

Journalist Q&A: Rachel Weingarten
A style and opinion columnist for Parade.com and amNewYork, Rachel Weingarten has learned a lot from her interesting career trajectory.
She reflects on how she became a freelance writer, her tips for those starting out, and the biggest misconception people have about what she does for a living.
Continue reading on Beyond Bylines

Journalist Q&A: Rachel Weingarten

A style and opinion columnist for Parade.com and amNewYork, Rachel Weingarten has learned a lot from her interesting career trajectory.

She reflects on how she became a freelance writer, her tips for those starting out, and the biggest misconception people have about what she does for a living.

Continue reading on Beyond Bylines

9 Headline Writing Don’ts for Online Journalists and Bloggers
If you were giving someone a gift, would you wrap it like the picture on the left or the right? 
Most of us spend time selecting a beautiful ribbon and wrapping paper for a loved one’s present. Sure, the paper ends up in the recycling, but it will have fulfilled its purpose to build excitement about the treasures inside. 
Similarly, your headline is the first – and sometimes only — thing a reader sees before deciding to open your article or blog post.  It needs to be good.  
Here are nine things you shouldn’t do in your headline.

9 Headline Writing Don’ts for Online Journalists and Bloggers

If you were giving someone a gift, would you wrap it like the picture on the left or the right? 

Most of us spend time selecting a beautiful ribbon and wrapping paper for a loved one’s present. Sure, the paper ends up in the recycling, but it will have fulfilled its purpose to build excitement about the treasures inside. 

Similarly, your headline is the first – and sometimes only — thing a reader sees before deciding to open your article or blog post.  It needs to be good.  

Here are nine things you shouldn’t do in your headline.

Decisions, decisions…
Newsroom decisions need to be made fast, and they need to be made right. 
On a recent Poynter webinar, Kelly McBride shared 5 journalist must-dos for efficient AND ethical decision-making.
Continue reading on Beyond Bylines

Decisions, decisions…

Newsroom decisions need to be made fast, and they need to be made right.

On a recent Poynter webinar, Kelly McBride shared 5 journalist must-dos for efficient AND ethical decision-making.

Continue reading on Beyond Bylines

Blog Profiles: Hispanic Heritage Blogs, Part 1
National Hispanic Heritage Month begins today.  For one month, Americans celebrate the histories and cultures of citizens whose ancestors came from Spain, Mexico, Caribbean, and Central and South America.
So over the next couple of weeks, we’re spotlighting fantastic Hispanic bloggers.  
What we found in our search was a great many Hispanic bloggers who cook! Today we’re covering some of the incredible dishes they’re cooking up.
Continue reading on Beyond Bylines

Blog Profiles: Hispanic Heritage Blogs, Part 1

National Hispanic Heritage Month begins today.  For one month, Americans celebrate the histories and cultures of citizens whose ancestors came from Spain, Mexico, Caribbean, and Central and South America.

So over the next couple of weeks, we’re spotlighting fantastic Hispanic bloggers.  

What we found in our search was a great many Hispanic bloggers who cook! Today we’re covering some of the incredible dishes they’re cooking up.

Continue reading on Beyond Bylines

Visual Storytelling in Regulated Industries
Communicators in highly regulated industries such as healthcare must consider the compliance and privacy laws governing their business before experimenting with new content trends.
Regardless of these policies, though, it is critical for healthcare companies to use visual storytelling to reach patients.
Take the American Society of Hematology, for instance, who’s using visual storytelling to spark a dialogue around sickle cell disease and draw attention to Sickle Cell Awareness Month this September.
Continue reading on Beyond PR

Visual Storytelling in Regulated Industries

Communicators in highly regulated industries such as healthcare must consider the compliance and privacy laws governing their business before experimenting with new content trends.

Regardless of these policies, though, it is critical for healthcare companies to use visual storytelling to reach patients.

Take the American Society of Hematology, for instance, who’s using visual storytelling to spark a dialogue around sickle cell disease and draw attention to Sickle Cell Awareness Month this September.

Continue reading on Beyond PR

Around the Wire: 5 Tips for Hypnotic Writing and More Media News

Catch up on this week’s news for journalists and bloggers, including 5 effective strategies for putting your readers in a trance, the Wall Street Journal’s move to a membership model, and more.

Continue reading on Beyond Bylines

(Image by Adele Prince; used under CC by 2.0)

Around the Wire: 5 Tips for Hypnotic Writing and More Media News

Catch up on this week’s news for journalists and bloggers, including 5 effective strategies for putting your readers in a trance, the Wall Street Journal’s move to a membership model, and more.

Continue reading on Beyond Bylines

(Image by Adele Prince; used under CC by 2.0)

Did You See That Press Release?
With thousands of press releases published each week over PR Newswire, it can be difficult to keep up with all of them. 
Here’s some of the news you might have missed including a certain red-nosed reindeer celebrating his 50th birthday and the naming of a new Late Late Show host. 
Continue reading on Beyond Bylines
(Photo source: PRNewsFoto/ DreamWorks Animation)

Did You See That Press Release?

With thousands of press releases published each week over PR Newswire, it can be difficult to keep up with all of them. 

Here’s some of the news you might have missed including a certain red-nosed reindeer celebrating his 50th birthday and the naming of a new Late Late Show host. 

Continue reading on Beyond Bylines

(Photo source: PRNewsFoto/ DreamWorks Animation)