As Candidates Take to Social Media, Journalists Must Keep Up
Washington’s going to be quiet for several weeks now that Congress is out of session, allowing candidates to campaign in their home states for the November midterms.
But if candidates are socially plugged in, journalists and bloggers won’t miss a thing thanks to the power and immediacy of social media.
Continue reading on Beyond Bylines

As Candidates Take to Social Media, Journalists Must Keep Up

Washington’s going to be quiet for several weeks now that Congress is out of session, allowing candidates to campaign in their home states for the November midterms.

But if candidates are socially plugged in, journalists and bloggers won’t miss a thing thanks to the power and immediacy of social media.

Continue reading on Beyond Bylines

Content Quality Drives Search Rank & Online Visibility

According to Searchmetrics’ recently-released Ranking Factors Study, Google has made some big changes in how its algorithm evaluates content and assign search rank.

Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web.

PR Newswire’s Sarah Skerik digs into the signals that indicate content quality to Google and some of the tactics you can incorporate in your press releases, blog posts, and other online content.

Continue reading on Beyond PR

When assessing the ROI of a publicity campaign, it’s standard practice to focus on high-level results, such as the number of reads a message has received and the number of times a message has been shared on social networks.
These metrics are good measures of how well a message resonated with the audience.  But PR measurement shouldn’t stop there.  In fact, awareness is just the beginning.
Continue reading on Beyond PR
(Visual via Flickr user FinancialAidPodcast)

When assessing the ROI of a publicity campaign, it’s standard practice to focus on high-level results, such as the number of reads a message has received and the number of times a message has been shared on social networks.

These metrics are good measures of how well a message resonated with the audience.  But PR measurement shouldn’t stop there.  In fact, awareness is just the beginning.

Continue reading on Beyond PR

(Visual via Flickr user FinancialAidPodcast)

15 lessons from 15 years of blogging

mostlysignssomeportents:

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Anil Dash has been at it for 15 years (slightly longer than me, but only slightly!) and his reflections on a decade and a half of blogging — through major life changes from marriage to parenthood — really chime with me, especially:

Read more…

Dash shares fantastic insight into blogging’s long-term impact on a blogger. Great read, especially if you find yourself in a blogging rut.

Blog Profiles: Fashion Blogs We Love, v2

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From New York to Paris, September’s been full of runway spectacles and stylish sights. Somewhere along the line, we caught fashion fever. 

So this week’s Blog Profiles take their inspiration from Fashion Week, bringing you a new crop of fashion bloggers we love.

Continue reading on Beyond Bylines

Content We Love: Why Netflix is a Storytelling Pro 
Since propagating the binge-watch culture that’s changed television forever, it’s clear that Netflix fans love stories.
In their press release titled “Spoiler Alert! Its Ok to Spoil,” Netflix gives the fans what they want by turning an issue that the majority of their audience faces into content that tells a story and engages the viewer emotionally.
Continue reading on Beyond PR

Content We Love: Why Netflix is a Storytelling Pro

Since propagating the binge-watch culture that’s changed television forever, it’s clear that Netflix fans love stories.

In their press release titled “Spoiler Alert! Its Ok to Spoil,” Netflix gives the fans what they want by turning an issue that the majority of their audience faces into content that tells a story and engages the viewer emotionally.

Continue reading on Beyond PR

Around the Wire: Pinterest Partners with Publications & More Media News
Catch up on this week’s news for journalists and bloggers, including Pinterest’s move to partner with more publications and the restructuring of the New York Times’ masthead. 

Continue reading on Beyond Bylines

Around the Wire: Pinterest Partners with Publications & More Media News

Catch up on this week’s news for journalists and bloggers, including Pinterest’s move to partner with more publications and the restructuring of the New York Times’ masthead. 

Continue reading on Beyond Bylines

Grammar Hammer: Two Spaces or Not Two Spaces?
A heated discussion recently surfaced on social media over whether two spaces between sentences is correct.
Our Grammar Hammer digs into the history of this practice and whether or not it’s still necessary.
Continue reading on Beyond Bylines

Grammar Hammer: Two Spaces or Not Two Spaces?

A heated discussion recently surfaced on social media over whether two spaces between sentences is correct.

Our Grammar Hammer digs into the history of this practice and whether or not it’s still necessary.

Continue reading on Beyond Bylines

5 Ways to Get a Journalist to Care About Your Pitch
Given the scale at which content is being produced on traditional and digital media, journalists are more strapped for time and earning media attention is even more of a challenge for PR pros.
While standard pitching practices such as researching the journalist, answering the 5 W’s, and being brief are still important, nowadays it takes more than just meeting the standard to stave off the competition and get a journalist to care.
Continue reading on Beyond PR

5 Ways to Get a Journalist to Care About Your Pitch

Given the scale at which content is being produced on traditional and digital media, journalists are more strapped for time and earning media attention is even more of a challenge for PR pros.

While standard pitching practices such as researching the journalist, answering the 5 W’s, and being brief are still important, nowadays it takes more than just meeting the standard to stave off the competition and get a journalist to care.

Continue reading on Beyond PR

Success and Struggles as Spanish-Language News Agencies Evolve
Spanish-language news agencies find themselves in a unique space within the Hispanic community – one that presents both opportunities and obstacles. The latest findings on Latinos’ news consumption habits offer some insight into why.
As part of our Hispanic Heritage Month coverage, we spoke with two of the leading Spanish-language news agencies to better understand how their audience is changing and what they’re doing about it. 
Continue reading on Beyond Bylines

Success and Struggles as Spanish-Language News Agencies Evolve

Spanish-language news agencies find themselves in a unique space within the Hispanic community – one that presents both opportunities and obstacles. The latest findings on Latinos’ news consumption habits offer some insight into why.

As part of our Hispanic Heritage Month coverage, we spoke with two of the leading Spanish-language news agencies to better understand how their audience is changing and what they’re doing about it. 

Continue reading on Beyond Bylines