6 Ways to Adopt Visual Storytelling into Your 2015 PR Strategy
Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and unremarkable. 
Stunning: more than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now about visual storytelling, makes it feel like we’re not paying attention.  
Unremarkable:  less than 5% of overall PR budgets of those surveyed are devoted to video content. That’s self-evident.  If there’s no money earmarked for visual content, then none will be created. 
Visual content is what our audiences expect.  It’s what they’re consuming on their phones, their tablets and their computers.  Staying in step with audience preferences is something PR can’t overlook.
Continue reading on Beyond PR

6 Ways to Adopt Visual Storytelling into Your 2015 PR Strategy

Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and unremarkable. 

Stunning: more than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now about visual storytelling, makes it feel like we’re not paying attention.  

Unremarkable:  less than 5% of overall PR budgets of those surveyed are devoted to video content. That’s self-evident.  If there’s no money earmarked for visual content, then none will be created. 

Visual content is what our audiences expect.  It’s what they’re consuming on their phones, their tablets and their computers.  Staying in step with audience preferences is something PR can’t overlook.

Continue reading on Beyond PR

Tips And Etiquette for Using Social Media At Your Next Conference
Attending a conference or networking event is an important part of business. Including social media can extend you and your brand’s reach. 
The following article details some ways to effectively use social media at your next event. And remember, get the #hashtag right!
Continue reading on Mashable
(Photo by id-iom; use under CC BY-NC 2.0)

Tips And Etiquette for Using Social Media At Your Next Conference

Attending a conference or networking event is an important part of business. Including social media can extend you and your brand’s reach. 

The following article details some ways to effectively use social media at your next event. And remember, get the #hashtag right!

Continue reading on Mashable

(Photo by id-iom; use under CC BY-NC 2.0)

Respond To Complaints On Social Media Using These 4 Tips
Good customer service is an important part of any business. But answering unsatisfied customers on social media effectively and promptly is vital to your company’s social media success.
Here are 4 tips on how to deal with angry customers.
Continue reading on Inc.
(Photo by JeepersMedia; used under CC BY 2.0)

Respond To Complaints On Social Media Using These 4 Tips

Good customer service is an important part of any business. But answering unsatisfied customers on social media effectively and promptly is vital to your company’s social media success.

Here are 4 tips on how to deal with angry customers.

Continue reading on Inc.

(Photo by JeepersMedia; used under CC BY 2.0)

Blog Profiles: Pet Blogs We Love
Whether you’re a cat, dog or fish person, there’s a pet blog for everyone. On this week’s blog profiles, we feature five of these animal-loving ‪‎bloggers‬.
Continue reading on Beyond Bylines

Blog Profiles: Pet Blogs We Love

Whether you’re a cat, dog or fish person, there’s a pet blog for everyone. On this week’s blog profiles, we feature five of these animal-loving ‪‎bloggers‬.

Continue reading on Beyond Bylines

Did You See That Press Release? Top 100 Wine Lists in America
The sound of wine glasses clinking is going to become more common as the holidays approach. 
To help you decide where you’ll be toasting family and friends this holiday season, OpenTable has put together its list of the Top 100 Restaurant Wine Lists in America.
See which restaurants made it and catch up on the week’s other press releases.
Continue reading on Beyond Bylines
(Photo by Dominic Lockyer/Flickr; used under CC by 2.0 license)

Did You See That Press Release? Top 100 Wine Lists in America

The sound of wine glasses clinking is going to become more common as the holidays approach. 

To help you decide where you’ll be toasting family and friends this holiday season, OpenTable has put together its list of the Top 100 Restaurant Wine Lists in America.

See which restaurants made it and catch up on the week’s other press releases.

Continue reading on Beyond Bylines

(Photo by Dominic Lockyer/Flickr; used under CC by 2.0 license)

As Beverly Hills celebrates it’s centennial this year, it remains one of America’s most fabled and beautiful cities. 
A new book by historian Robert S. Anderson depicts the first 100 years from an insider’s point of view.
See the entire PR Newswire release here
Don’t miss other travel and book news. Customize a newsfeed on PR Newswire for Journalists and receive press releases on the topics you want.

As Beverly Hills celebrates it’s centennial this year, it remains one of America’s most fabled and beautiful cities. 

A new book by historian Robert S. Anderson depicts the first 100 years from an insider’s point of view.

See the entire PR Newswire release here

Don’t miss other travel and book news. Customize a newsfeed on PR Newswire for Journalists and receive press releases on the topics you want.

FREE WEBINAR: PR Trends for 2015: Focus on Visual Storytelling October 23 at 1pm ET
PR Newswire and PR News follow up on their 2013 survey which revealed that 76% of communicators planned to use more visual storytelling in 2014. 
Register now and learn upcoming multimedia trends in your industry and how to hone essential skills for campaign success. 

FREE WEBINAR: PR Trends for 2015: Focus on Visual Storytelling 
October 23 at 1pm ET

PR Newswire and PR News follow up on their 2013 survey which revealed that 76% of communicators planned to use more visual storytelling in 2014. 

Register now and learn upcoming multimedia trends in your industry and how to hone essential skills for campaign success. 

Creating a Story With Video: Q&A with Wochit’s Drew Berkowitz
Whether you’re a major news publication or blogger, you need to know how to tell an engaging story. More frequently, that means using video and other dynamic visuals.  
Wochit’s Drew Berkowitz shares tips on video storytelling, its benefits, and how their video creation platform can help.
Continue reading on Beyond Bylines

Creating a Story With Video: Q&A with Wochit’s Drew Berkowitz

Whether you’re a major news publication or blogger, you need to know how to tell an engaging story. More frequently, that means using video and other dynamic visuals.  

Wochit’s Drew Berkowitz shares tips on video storytelling, its benefits, and how their video creation platform can help.

Continue reading on Beyond Bylines

With fewer positions available, landing a news job in front of the camera is tough.
Typically, if one wants to work on camera, she must start out in a small market in the middle of nowhere. From there, she’ll spend years bouncing from city to city, working her way up to a coveted spot in one of the country’s Top 10 largest markets.
Nia Hamm took a different path. She shares her story of going from a tv producer behind the scenes to on the scene in our latest edition of Career Crossroads.
Continue reading on Beyond Bylines

With fewer positions available, landing a news job in front of the camera is tough.

Typically, if one wants to work on camera, she must start out in a small market in the middle of nowhere. From there, she’ll spend years bouncing from city to city, working her way up to a coveted spot in one of the country’s Top 10 largest markets.

Nia Hamm took a different path. She shares her story of going from a tv producer behind the scenes to on the scene in our latest edition of Career Crossroads.

Continue reading on Beyond Bylines

So you can’t travel to Oktoberfest this year? Synder’s of Hanover will bring the experience to you with a new addition to your favorite seasonal flavors.
Just reading about these pretzels is making me thirsty!
See the official release here
Want to receive more food or Oktoberfest news as soon as it’s announced? Register for a free, custom newsfeed on PR Newswire for Journalists. 

So you can’t travel to Oktoberfest this year? Synder’s of Hanover will bring the experience to you with a new addition to your favorite seasonal flavors.

Just reading about these pretzels is making me thirsty!

See the official release here

Want to receive more food or Oktoberfest news as soon as it’s announced? Register for a free, custom newsfeed on PR Newswire for Journalists