3 Tactical Elements That Made #IceBucketChallenge a Viral Success
There are lots of causes out there about which people are passionate, and many charities make deft use of the social web, which begs this question: Why is ALS research getting such a huge share of attention (and dollars) this summer?
The answers are actually pretty simple.
Continue reading on Beyond PR

3 Tactical Elements That Made #IceBucketChallenge a Viral Success

There are lots of causes out there about which people are passionate, and many charities make deft use of the social web, which begs this question: Why is ALS research getting such a huge share of attention (and dollars) this summer?

The answers are actually pretty simple.

Continue reading on Beyond PR

What Does Robot Journalism Mean for Human Journalists?
As the Associated Press and other newsrooms embrace robot journalism, the media debates whether these algorithms and software programs are a journalist’s friend or foe.
Continue reading on Beyond Bylines

What Does Robot Journalism Mean for Human Journalists?

As the Associated Press and other newsrooms embrace robot journalism, the media debates whether these algorithms and software programs are a journalist’s friend or foe.

Continue reading on Beyond Bylines

Media Moves at Los Angeles Times, American Banker, AP and More
PR Newswire’s Audience Research Department makes thousands of updates to Agility, our database of journalists and bloggers. Check out the most recent media moves and news on Beyond PR.
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Media Moves at Los Angeles Times, American Banker, AP and More

PR Newswire’s Audience Research Department makes thousands of updates to Agility, our database of journalists and bloggers. Check out the most recent media moves and news on Beyond PR.

Continue reading

mashable:

Tumblr is inking a deal this week with Ditto Labs, a Cambridge, Massachusetts, firm that has analyzed photos posted on social media for brand-related data. That means, starting this week, Tumblr will start to parse images for clues to users’ brand affiliations. You can learn more about the deal here.

Content We Love: A Press Release for B2B Buyers
It’s not just the media that are reading press releases; b-to-b buyers are using them to research products and companies far in advance of contacting a sales representative.
In this week’s Content We Love, Intermedia presents a use case of how to write a press release that caters specifically to buyers. 
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Content We Love: A Press Release for B2B Buyers

It’s not just the media that are reading press releases; b-to-b buyers are using them to research products and companies far in advance of contacting a sales representative.

In this week’s Content We Love, Intermedia presents a use case of how to write a press release that caters specifically to buyers. 

Continue reading

Blog Profiles: Lifestyle Blogs We Love
This week’s Beyond Bylines profiles feature five lifestyle bloggers who inspire their readers to live healthier and happier lives.
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Blog Profiles: Lifestyle Blogs We Love

This week’s Beyond Bylines profiles feature five lifestyle bloggers who inspire their readers to live healthier and happier lives.

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Around the Wire: BuzzFeed’s $50M Opportunity, 22 Tips for Creating Niche Content & More Media News
The challenge to create new content never ends. And if you cover a niche, there may be days you stare at the computer screen thinking you’ve exhausted your topic. The next time that happens, KISSmetrics has 22 ideas for creating compelling content.
Check out this week’s Around the Wire for that, plus news on BuzzFeed, social media’s response to the coverage of Ferguson, and First Look’s growing pains. 
Continue reading on Beyond Bylines
(Photo by Scott Beale/Laughing Squid; used under CC BY-NC-ND 2.0)

Around the Wire: BuzzFeed’s $50M Opportunity, 22 Tips for Creating Niche Content & More Media News

The challenge to create new content never ends. And if you cover a niche, there may be days you stare at the computer screen thinking you’ve exhausted your topic. The next time that happens, KISSmetrics has 22 ideas for creating compelling content.

Check out this week’s Around the Wire for that, plus news on BuzzFeed, social media’s response to the coverage of Ferguson, and First Look’s growing pains. 

Continue reading on Beyond Bylines

(Photo by Scott Beale/Laughing Squid; used under CC BY-NC-ND 2.0)

Journalism and the Web@25
It’s hard to believe the World Wide Web has been around for a quarter century. Many industries have been impacted, and the media industry is no exception.
“The Web has rocked our world, and we’re still feeling the aftershock today,” said the Ford Foundation’s Barbara Raab. 
Continue reading about Poynter’s Journalism and the Web@25 panel

Journalism and the Web@25

It’s hard to believe the World Wide Web has been around for a quarter century. Many industries have been impacted, and the media industry is no exception.

“The Web has rocked our world, and we’re still feeling the aftershock today,” said the Ford Foundation’s Barbara Raab. 

Continue reading about Poynter’s Journalism and the Web@25 panel

The Long Click – An Important Measure for Communicators
If the content you publish attracts people who stay on your website and engage with other blog posts, press releases, and videos, that’s good for a variety of reasons.
First and foremost, people who are spending that much time on your website are obviously consuming your messaging.  They are more likely to actually turn into customers, and along the way, they may take additional steps such as bookmarking or sharing content.
Continue reading about the long click on Beyond PR

The Long Click – An Important Measure for Communicators

If the content you publish attracts people who stay on your website and engage with other blog posts, press releases, and videos, that’s good for a variety of reasons.

First and foremost, people who are spending that much time on your website are obviously consuming your messaging.  They are more likely to actually turn into customers, and along the way, they may take additional steps such as bookmarking or sharing content.

Continue reading about the long click on Beyond PR