9 Headline Writing Don’ts for Online Journalists and Bloggers
If you were giving someone a gift, would you wrap it like the picture on the left or the right? 
Most of us spend time selecting a beautiful ribbon and wrapping paper for a loved one’s present. Sure, the paper ends up in the recycling, but it will have fulfilled its purpose to build excitement about the treasures inside. 
Similarly, your headline is the first – and sometimes only — thing a reader sees before deciding to open your article or blog post.  It needs to be good.  
Here are nine things you shouldn’t do in your headline.

9 Headline Writing Don’ts for Online Journalists and Bloggers

If you were giving someone a gift, would you wrap it like the picture on the left or the right? 

Most of us spend time selecting a beautiful ribbon and wrapping paper for a loved one’s present. Sure, the paper ends up in the recycling, but it will have fulfilled its purpose to build excitement about the treasures inside. 

Similarly, your headline is the first – and sometimes only — thing a reader sees before deciding to open your article or blog post.  It needs to be good.  

Here are nine things you shouldn’t do in your headline.

Decisions, decisions…
Newsroom decisions need to be made fast, and they need to be made right. 
On a recent Poynter webinar, Kelly McBride shared 5 journalist must-dos for efficient AND ethical decision-making.
Continue reading on Beyond Bylines

Decisions, decisions…

Newsroom decisions need to be made fast, and they need to be made right.

On a recent Poynter webinar, Kelly McBride shared 5 journalist must-dos for efficient AND ethical decision-making.

Continue reading on Beyond Bylines

Blog Profiles: Hispanic Heritage Blogs, Part 1
National Hispanic Heritage Month begins today.  For one month, Americans celebrate the histories and cultures of citizens whose ancestors came from Spain, Mexico, Caribbean, and Central and South America.
So over the next couple of weeks, we’re spotlighting fantastic Hispanic bloggers.  
What we found in our search was a great many Hispanic bloggers who cook! Today we’re covering some of the incredible dishes they’re cooking up.
Continue reading on Beyond Bylines

Blog Profiles: Hispanic Heritage Blogs, Part 1

National Hispanic Heritage Month begins today.  For one month, Americans celebrate the histories and cultures of citizens whose ancestors came from Spain, Mexico, Caribbean, and Central and South America.

So over the next couple of weeks, we’re spotlighting fantastic Hispanic bloggers.  

What we found in our search was a great many Hispanic bloggers who cook! Today we’re covering some of the incredible dishes they’re cooking up.

Continue reading on Beyond Bylines

Visual Storytelling in Regulated Industries
Communicators in highly regulated industries such as healthcare must consider the compliance and privacy laws governing their business before experimenting with new content trends.
Regardless of these policies, though, it is critical for healthcare companies to use visual storytelling to reach patients.
Take the American Society of Hematology, for instance, who’s using visual storytelling to spark a dialogue around sickle cell disease and draw attention to Sickle Cell Awareness Month this September.
Continue reading on Beyond PR

Visual Storytelling in Regulated Industries

Communicators in highly regulated industries such as healthcare must consider the compliance and privacy laws governing their business before experimenting with new content trends.

Regardless of these policies, though, it is critical for healthcare companies to use visual storytelling to reach patients.

Take the American Society of Hematology, for instance, who’s using visual storytelling to spark a dialogue around sickle cell disease and draw attention to Sickle Cell Awareness Month this September.

Continue reading on Beyond PR

Around the Wire: 5 Tips for Hypnotic Writing and More Media News

Catch up on this week’s news for journalists and bloggers, including 5 effective strategies for putting your readers in a trance, the Wall Street Journal’s move to a membership model, and more.

Continue reading on Beyond Bylines

(Image by Adele Prince; used under CC by 2.0)

Around the Wire: 5 Tips for Hypnotic Writing and More Media News

Catch up on this week’s news for journalists and bloggers, including 5 effective strategies for putting your readers in a trance, the Wall Street Journal’s move to a membership model, and more.

Continue reading on Beyond Bylines

(Image by Adele Prince; used under CC by 2.0)

Did You See That Press Release?
With thousands of press releases published each week over PR Newswire, it can be difficult to keep up with all of them. 
Here’s some of the news you might have missed including a certain red-nosed reindeer celebrating his 50th birthday and the naming of a new Late Late Show host. 
Continue reading on Beyond Bylines
(Photo source: PRNewsFoto/ DreamWorks Animation)

Did You See That Press Release?

With thousands of press releases published each week over PR Newswire, it can be difficult to keep up with all of them. 

Here’s some of the news you might have missed including a certain red-nosed reindeer celebrating his 50th birthday and the naming of a new Late Late Show host. 

Continue reading on Beyond Bylines

(Photo source: PRNewsFoto/ DreamWorks Animation)

Sustainable Content Strategies: Measurement & Promotion Required
You’ve got the budget, you’ve got the plan – but is your content plan built to last?
Keys to developing sustainable content strategies were front and center in the panel entitled “Don’t Run Out of Gas! Fueling a Sustainable Content Strategy” at Content Marketing World.  
Tellingly, two primary themes emerged from the discussion – the need for rigorous measurement and the reality that content needs to be promoted to be effective.
Continue reading on Beyond PR

Sustainable Content Strategies: Measurement & Promotion Required

You’ve got the budget, you’ve got the plan – but is your content plan built to last?

Keys to developing sustainable content strategies were front and center in the panel entitled “Don’t Run Out of Gas! Fueling a Sustainable Content Strategy” at Content Marketing World.  

Tellingly, two primary themes emerged from the discussion – the need for rigorous measurement and the reality that content needs to be promoted to be effective.

Continue reading on Beyond PR

Trend Watch: Content Marketing World

Following the tweet stream from Content Marketing World (#CMWorld) is like drinking from the proverbial fire hose.

Not unexpectedly, the attendees and speakers are producing quite a bit of content, and emerging themes are bubbling up as the days go by.

Continue reading on Beyond PR

A suggestion from a loyal reader inspired this week’s Grammar Hammer. Is everyday one word or two words (every day)?
Continue reading on Beyond Bylines

A suggestion from a loyal reader inspired this week’s Grammar Hammer. Is everyday one word or two words (every day)?

Continue reading on Beyond Bylines

Relevant Content: Driving the Kraft Marketing Engine
“Consumer attention is ephemeral and is exponentially fleeting,” said Julie Fleishman (@jfly) of Kraft Foods in her Content Marketing World keynote.
What will save our brands?  According to Fleishman, the answer is content. “It’s an invitation to engage. It’s not intrusive and invites the consumer in.”
Continue reading on Beyond PR

Relevant Content: Driving the Kraft Marketing Engine

“Consumer attention is ephemeral and is exponentially fleeting,” said Julie Fleishman (@jfly) of Kraft Foods in her Content Marketing World keynote.

What will save our brands?  According to Fleishman, the answer is content. “It’s an invitation to engage. It’s not intrusive and invites the consumer in.”

Continue reading on Beyond PR