prnewswire pulse

Oct 14

PR Trends for 2015: An Early Look (& a Deep Dive)
What’s the future of public relations?  Earning attention?  Influencing audience behavior? Telling brand stories?  Engaging audiences in social channels?  
No matter how you answer the question, PR as we know it has changed, and will continue to evolve.
Brandscaping’s Andrew Davis, Cleveland Clinic’s Scott Linabarger, and PR Newswire’s Michael Pranikoff share their opinions on 2015’s emerging content trends for PR.
Continue reading on Beyond PR

PR Trends for 2015: An Early Look (& a Deep Dive)

What’s the future of public relations?  Earning attention?  Influencing audience behavior? Telling brand stories?  Engaging audiences in social channels?  

No matter how you answer the question, PR as we know it has changed, and will continue to evolve.

Brandscaping’s Andrew Davis, Cleveland Clinic’s Scott Linabarger, and PR Newswire’s Michael Pranikoff share their opinions on 2015’s emerging content trends for PR.

Continue reading on Beyond PR

3 Ways to Leverage Earned Media for Marketing
Getting great media coverage remains a key objective for many public relations campaigns. And with good reason – traditional media outlets continue to wield influence despite flagging revenues and diminished paid subscribers.
However, earned media mentions have real utility for brands beyond the PR clip book. 
PR Newswire’s Sarah Skerik shares three ways to convert customers through earned media.
Continue reading on Beyond PR

3 Ways to Leverage Earned Media for Marketing

Getting great media coverage remains a key objective for many public relations campaigns. And with good reason – traditional media outlets continue to wield influence despite flagging revenues and diminished paid subscribers.

However, earned media mentions have real utility for brands beyond the PR clip book.

PR Newswire’s Sarah Skerik shares three ways to convert customers through earned media.

Continue reading on Beyond PR

Oct 13

To Stay In The News Feed, You Must Keep Up With The Changes
Facebook recently updated their algorithms determining just how many people will see your updates. There are ways to post more efficiently in light of these changes.
Follow these tips to increase your organic reach and stay in the feed.
Continue reading on Social Media Examiner
(Image by chase_elliot: used under CC by 2.0)

To Stay In The News Feed, You Must Keep Up With The Changes

Facebook recently updated their algorithms determining just how many people will see your updates. There are ways to post more efficiently in light of these changes.

Follow these tips to increase your organic reach and stay in the feed.

Continue reading on Social Media Examiner

(Image by chase_elliot: used under CC by 2.0)

Video Revolution Survey Results Revealed: Join us today at 3:15pm ET to learn what you need to know about the use of multimedia in the PR industry.

Video Revolution Survey Results Revealed: Join us today at 3:15pm ET to learn what you need to know about the use of multimedia in the PR industry.

Blog Profiles: Political Blogs We’ve Been Reading
With midterm elections only weeks away, we turn to political blogs in today’s installment of Beyond Bylines Blog Profiles. 
From election data and campaign factchecks, to political commentary from both sides of the aisle, these blogs will keep you up-to-date throughout election season.
Continue reading on Beyond Bylines

Blog Profiles: Political Blogs We’ve Been Reading

With midterm elections only weeks away, we turn to political blogs in today’s installment of Beyond Bylines Blog Profiles. 

From election data and campaign factchecks, to political commentary from both sides of the aisle, these blogs will keep you up-to-date throughout election season.

Continue reading on Beyond Bylines

Oct 12

#PRSAIcon is here!. Don’t forget to stop by PR Newswire booth #5 and pick up a pin for your chance to win a GoPro camera.
Then, join us tomorrow for a workshop with PR News about the results of our 2014 Multimedia Survey.

#PRSAIcon is here!. Don’t forget to stop by PR Newswire booth #5 and pick up a pin for your chance to win a GoPro camera.

Then, join us tomorrow for a workshop with PR News about the results of our 2014 Multimedia Survey.

Oct 10

Did You See That Press Release?
This week, the 2014 holiday shopping forecast was released while the American Film Institute honored Steve Martin. See what other news releases you may have missed.
Continue reading on Beyond Bylines
(Photo credit: AP Photo/Jae C. Hong)

Did You See That Press Release?

This week, the 2014 holiday shopping forecast was released while the American Film Institute honored Steve Martin. See what other news releases you may have missed.

Continue reading on Beyond Bylines

(Photo credit: AP Photo/Jae C. Hong)

Tried and True, The Press Release Is Still Number One
Social media delivers a flood of news sources, outlets and stories. With so much “news” out there, it can be difficult to decipher what’s good and what’s bad.That’s where a quality press release comes in.
The press release, to this day, still remains the best way to communicate with your audience.
Continue Reading on PR Daily
(Image by p_a_h; used under CC by 2.0)

Tried and True, The Press Release Is Still Number One

Social media delivers a flood of news sources, outlets and stories. With so much “news” out there, it can be difficult to decipher what’s good and what’s bad.That’s where a quality press release comes in.

The press release, to this day, still remains the best way to communicate with your audience.

Continue Reading on PR Daily

(Image by p_a_h; used under CC by 2.0)

Heading to #PRSAicon? Be sure to visit us at booth #5.
Have fun with our photo props for a #selfie you can share with others and learn more about the Magic of Multimedia. We can’t wait to see you!

Heading to #PRSAicon? Be sure to visit us at booth #5.

Have fun with our photo props for a #selfie you can share with others and learn more about the Magic of Multimedia. We can’t wait to see you!

Oct 09

Facebook Has Over 1 Billion Users. Now How Do We Reach Them?
With engagement rules for businesses changing recently, it has become more difficult to create organic reach. Paying for advertising is becoming more prominent, but there are still options.
This article details 7 strategies for increasing your Facebook engagement.
Continue reading on Social Media Today
(Image by Carlos Maya; used under CC by 2.0)

Facebook Has Over 1 Billion Users. Now How Do We Reach Them?

With engagement rules for businesses changing recently, it has become more difficult to create organic reach. Paying for advertising is becoming more prominent, but there are still options.

This article details 7 strategies for increasing your Facebook engagement.

Continue reading on Social Media Today

(Image by Carlos Maya; used under CC by 2.0)