prnewswire pulse

Sep 11

Sustainable Content Strategies: Measurement & Promotion Required
You’ve got the budget, you’ve got the plan – but is your content plan built to last?
Keys to developing sustainable content strategies were front and center in the panel entitled “Don’t Run Out of Gas! Fueling a Sustainable Content Strategy” at Content Marketing World.  
Tellingly, two primary themes emerged from the discussion – the need for rigorous measurement and the reality that content needs to be promoted to be effective.
Continue reading on Beyond PR

Sustainable Content Strategies: Measurement & Promotion Required

You’ve got the budget, you’ve got the plan – but is your content plan built to last?

Keys to developing sustainable content strategies were front and center in the panel entitled “Don’t Run Out of Gas! Fueling a Sustainable Content Strategy” at Content Marketing World.  

Tellingly, two primary themes emerged from the discussion – the need for rigorous measurement and the reality that content needs to be promoted to be effective.

Continue reading on Beyond PR

Trend Watch: Content Marketing World

Following the tweet stream from Content Marketing World (#CMWorld) is like drinking from the proverbial fire hose.

Not unexpectedly, the attendees and speakers are producing quite a bit of content, and emerging themes are bubbling up as the days go by.

Continue reading on Beyond PR

Sep 10

A suggestion from a loyal reader inspired this week’s Grammar Hammer. Is everyday one word or two words (every day)?
Continue reading on Beyond Bylines

A suggestion from a loyal reader inspired this week’s Grammar Hammer. Is everyday one word or two words (every day)?

Continue reading on Beyond Bylines

Relevant Content: Driving the Kraft Marketing Engine
“Consumer attention is ephemeral and is exponentially fleeting,” said Julie Fleishman (@jfly) of Kraft Foods in her Content Marketing World keynote.
What will save our brands?  According to Fleishman, the answer is content. “It’s an invitation to engage. It’s not intrusive and invites the consumer in.”
Continue reading on Beyond PR

Relevant Content: Driving the Kraft Marketing Engine

“Consumer attention is ephemeral and is exponentially fleeting,” said Julie Fleishman (@jfly) of Kraft Foods in her Content Marketing World keynote.

What will save our brands?  According to Fleishman, the answer is content. “It’s an invitation to engage. It’s not intrusive and invites the consumer in.”

Continue reading on Beyond PR

Sep 09

One Message, Lots of Impact: the Art of Content that Motivates
People who watch a lot of online videos are likely to spend more money on holiday gifts this year, and more than a quarter of these big spenders are planning to buy all their gifts online.  
That’s a heck of a news hook, certainly.  But there’s more to it than that.
This example of Content We Love from Videology does an outstanding job distributing newsworthy survey results to the media. However, the content’s messaging also speaks directly to the company’s target customers, at several times tying data findings to opportunities for video advertisers.
Continue reading on Beyond PR

One Message, Lots of Impact: the Art of Content that Motivates

People who watch a lot of online videos are likely to spend more money on holiday gifts this year, and more than a quarter of these big spenders are planning to buy all their gifts online.  

That’s a heck of a news hook, certainly.  But there’s more to it than that.

This example of Content We Love from Videology does an outstanding job distributing newsworthy survey results to the media. However, the content’s messaging also speaks directly to the company’s target customers, at several times tying data findings to opportunities for video advertisers.

Continue reading on Beyond PR

Are you at Content Marketing World right now? Stop by the PR Newswire booth (#11) and say hi!  
We have a lot planned for this week’s event, and will be talking in more detail about a sustainable content marketing strategy, which includes building a truly integrated communications program. 
Conference attendees can join the conversation on social media by completing the sentence “Content drives” using hashtags #contentdrives #cmworld. 
You can also follow this link to learn how to accelerate your content strategy: http://prn.to/ContentMarketingWorld2014

Are you at Content Marketing World right now? Stop by the PR Newswire booth (#11) and say hi!  

We have a lot planned for this week’s event, and will be talking in more detail about a sustainable content marketing strategy, which includes building a truly integrated communications program. 

Conference attendees can join the conversation on social media by completing the sentence “Content drives” using hashtags #contentdrives #cmworld. 

You can also follow this link to learn how to accelerate your content strategy: http://prn.to/ContentMarketingWorld2014

Sep 08

If you’re at this week’s Content Marketing World in Cleveland, be sure to check out our panel on fueling a sustainable content marketing strategy:

Getting your audience to take your desired action in a content marketing program can be riddled with speed bumps along the way. Today’s buying journey is heavily dependent on discoverability, peer and influencer recommendations, and trust.

Adding some horsepower behind your content through a mix of owned and paid distribution channels is the key to getting your messages discovered by new audiences. 

Attend PR Newswire’s Content Marketing World panel on Tuesday at 11am to learn how leading brands are revving-up their content engines to ensure they stay on course.

If you’re at this week’s Content Marketing World in Cleveland, be sure to check out our panel on fueling a sustainable content marketing strategy:

Getting your audience to take your desired action in a content marketing program can be riddled with speed bumps along the way. Today’s buying journey is heavily dependent on discoverability, peer and influencer recommendations, and trust.

Adding some horsepower behind your content through a mix of owned and paid distribution channels is the key to getting your messages discovered by new audiences. 

Attend PR Newswire’s Content Marketing World panel on Tuesday at 11am to learn how leading brands are revving-up their content engines to ensure they stay on course.

Blog Profiles: Wedding Blogs
As this week’s Blogs We Love will show you, there’s no right or wrong way to do a wedding.
Whether you’re planning a large or small ceremony, in a church, on the beach, or at a carnival, here are five very different wedding bloggers who have you covered.
Continue reading on Beyond Bylines

Blog Profiles: Wedding Blogs

As this week’s Blogs We Love will show you, there’s no right or wrong way to do a wedding.

Whether you’re planning a large or small ceremony, in a church, on the beach, or at a carnival, here are five very different wedding bloggers who have you covered.

Continue reading on Beyond Bylines

Sep 05

Did You See That Press Release?
With thousands of press releases published each week over PR Newswire, it can be difficult to keep up with all of them. 
Here’s some of the news you might have missed including CVS’s name change and Microsoft’s new Nokia Lumia Smartphones.
Continue reading on Beyond Bylines
(Photo source: AP Photo/Seth Wenig)

Did You See That Press Release?

With thousands of press releases published each week over PR Newswire, it can be difficult to keep up with all of them. 

Here’s some of the news you might have missed including CVS’s name change and Microsoft’s new Nokia Lumia Smartphones.

Continue reading on Beyond Bylines

(Photo source: AP Photo/Seth Wenig)

Sep 04

Grammar Hammer: Elicit vs Illicit
Elicit and illicit might sound similar, but technically they are not homophones and their meanings are vastly different.  
The words are occasionally confused due to their similar pronunciation and spelling, which is why they are the focus of today’s Grammar Hammer.
Continue reading on Beyond Bylines

Grammar Hammer: Elicit vs Illicit

Elicit and illicit might sound similar, but technically they are not homophones and their meanings are vastly different.  

The words are occasionally confused due to their similar pronunciation and spelling, which is why they are the focus of today’s Grammar Hammer.

Continue reading on Beyond Bylines