prnewswire pulse

Sep 24

Grammar Hammer: Happy National Punctuation Day
Get your red pens ready, grammar enthusiasts, because today marks the 10th anniversary of National Punctuation Day! How are you going to celebrate?
If you need ideas, check out this Grammar Hammer on Beyond PR.

Grammar Hammer: Happy National Punctuation Day

Get your red pens ready, grammar enthusiasts, because today marks the 10th anniversary of National Punctuation Day! How are you going to celebrate?

If you need ideas, check out this Grammar Hammer on Beyond PR.

Sep 23

Tools for Faster Fact Checking
Breaking news breaks faster than ever thanks to social media. Because of this, journalists, bloggers, and newsrooms have begun to compile a toolbox of online resources and best practices that aid in verification.
Our four-part Faster Fact Checking series looks at 12 of these services and sites.
Continue reading on Beyond Bylines

Tools for Faster Fact Checking

Breaking news breaks faster than ever thanks to social media. Because of this, journalists, bloggers, and newsrooms have begun to compile a toolbox of online resources and best practices that aid in verification.

Our four-part Faster Fact Checking series looks at 12 of these services and sites.

Continue reading on Beyond Bylines

Media Moves at The Today Show, Roll Call, GQ and More
PR Newswire’s Audience Research Department makes thousands of updates to Agility, our database of journalists and bloggers. Check out the most recent media moves and news on Beyond PR.
Continue reading

Media Moves at The Today Show, Roll Call, GQ and More

PR Newswire’s Audience Research Department makes thousands of updates to Agility, our database of journalists and bloggers. Check out the most recent media moves and news on Beyond PR.

Continue reading

Sep 22

Blog Profiles: Hispanic Heritage Blogs, Part 2
We’re celebrating National Hispanic Heritage Month with our blog profile series of Hispanic bloggers we love.  Check out part 2 to learn more about these four fantastic bloggers.
Continue reading on Beyond Bylines

Blog Profiles: Hispanic Heritage Blogs, Part 2

We’re celebrating National Hispanic Heritage Month with our blog profile series of Hispanic bloggers we love.  Check out part 2 to learn more about these four fantastic bloggers.

Continue reading on Beyond Bylines

MSL Group Promotes Brand Citizenship Through Brand Journalism

As brands yearn for attention and loyalty from millennials, the findings of MSL Group’s “Business Citizenship” study signify the potential for organizations to serve a greater purpose and earn positive praise from this seemingly unattainable demographic.  

To shed light on this opportunity, MSL Group employed a news release with multimedia assets, exemplifying what Ad Age refers to as the “modern marketing imperative.”

Organizations who are at the foundational stage of their brand journalism efforts should take note.

Continue reading on Beyond PR

Sep 19

Did You See That Press Release?
With thousands of press releases published each week over PR Newswire, it can be difficult to keep up with all of them. 
Some of the news you might have missed included Toys”R”Us’ new holiday toys list, Microsoft’s acquisition of Minecraft, and a statement from the family of the Uzi shooting victim.
Continue reading on Beyond Bylines
(Photo source: PRNewsFoto/Toys”R”Us, Inc.)

Did You See That Press Release?

With thousands of press releases published each week over PR Newswire, it can be difficult to keep up with all of them. 

Some of the news you might have missed included Toys”R”Us’ new holiday toys list, Microsoft’s acquisition of Minecraft, and a statement from the family of the Uzi shooting victim.

Continue reading on Beyond Bylines

(Photo source: PRNewsFoto/Toys”R”Us, Inc.)

Around the Wire: Newspaper Editors Follow BuzzFeed’s Lead
Catch up on this week’s news for journalists and bloggers, including highlights from the 2014 ASNE-APME conference where newspaper executives were told to take a page out of BuzzFeed’s playbook.  
Other media news included four ways to boost your blog’s email list and one j-school’s decision to abandon print. 

Continue reading on Beyond Bylines

Around the Wire: Newspaper Editors Follow BuzzFeed’s Lead

Catch up on this week’s news for journalists and bloggers, including highlights from the 2014 ASNE-APME conference where newspaper executives were told to take a page out of BuzzFeed’s playbook.  

Other media news included four ways to boost your blog’s email list and one j-school’s decision to abandon print. 

Continue reading on Beyond Bylines

Sep 18

To the Relevant Go the Rewards
How important is message relevance in gaining audience attention and swaying opinion?
This year’s closing keynote at Content Marketing World provided a textbook example of the power that relevant messages have in developing audience connection.  
In a tour de force keynote that was all too short, actor Kevin Spacey grabbed the orange-clad faithful in Cleveland by their collective noses, and brought them to their feet – numerous times.
Continue reading on Beyond PR
(Photo via the Lakewood Citizen, @lkwdcitizen)

To the Relevant Go the Rewards

How important is message relevance in gaining audience attention and swaying opinion?

This year’s closing keynote at Content Marketing World provided a textbook example of the power that relevant messages have in developing audience connection.  

In a tour de force keynote that was all too short, actor Kevin Spacey grabbed the orange-clad faithful in Cleveland by their collective noses, and brought them to their feet – numerous times.

Continue reading on Beyond PR

(Photo via the Lakewood Citizen, @lkwdcitizen)

Journalist Q&A: Rachel Weingarten
A style and opinion columnist for Parade.com and amNewYork, Rachel Weingarten has learned a lot from her interesting career trajectory.
She reflects on how she became a freelance writer, her tips for those starting out, and the biggest misconception people have about what she does for a living.
Continue reading on Beyond Bylines

Journalist Q&A: Rachel Weingarten

A style and opinion columnist for Parade.com and amNewYork, Rachel Weingarten has learned a lot from her interesting career trajectory.

She reflects on how she became a freelance writer, her tips for those starting out, and the biggest misconception people have about what she does for a living.

Continue reading on Beyond Bylines

Sep 17

9 Headline Writing Don’ts for Online Journalists and Bloggers
If you were giving someone a gift, would you wrap it like the picture on the left or the right? 
Most of us spend time selecting a beautiful ribbon and wrapping paper for a loved one’s present. Sure, the paper ends up in the recycling, but it will have fulfilled its purpose to build excitement about the treasures inside. 
Similarly, your headline is the first – and sometimes only — thing a reader sees before deciding to open your article or blog post.  It needs to be good.  
Here are nine things you shouldn’t do in your headline.

9 Headline Writing Don’ts for Online Journalists and Bloggers

If you were giving someone a gift, would you wrap it like the picture on the left or the right? 

Most of us spend time selecting a beautiful ribbon and wrapping paper for a loved one’s present. Sure, the paper ends up in the recycling, but it will have fulfilled its purpose to build excitement about the treasures inside. 

Similarly, your headline is the first – and sometimes only — thing a reader sees before deciding to open your article or blog post.  It needs to be good.  

Here are nine things you shouldn’t do in your headline.