As seen at #sxsw 2014
John Hagel speaking on workplace redesign at SXSW 2014:
Executives tend to thing that work environments are within certain walls, but what about people outside those walls that affect your organization from without. How do you connect the org with smart people outside your company and expand the thinking around what is a workplace?
PR Newswire team at #SXSW: Victoria Harres, Sarah Skerik, Jeanne Gunther, Erika Kash, Alison Welz
How can brands convey communications in a trustworthy matter that resonates with their audiences? The key, according to Jim Larrison of Dynamic Signal, is advocacy, and this doesn’t simply mean paying an industry bigwig to tweet on your brand’s behalf.
Jim’s presentation at South by Southwest centered on the importance of finding passionate advocates amongst employees and the “mid-tail” of the influence spectrum – connected people who have enough social media pull to move the needle in a particular sector, and who really care about the industry or segment.
Continue reading Harnessing Authentic #Advocacy for Your Brand
What’s the secret sauce for real-time storytelling? Telling a story as it unfolds requires significant planning. At SXSW, PR Newswire’s Sarah Skerik got a look behind the scenes at the making of the Melbourne Remote Control Tourist campaign, an extraordinary piece of work masterfully produced by Clemenger BBDO Melbourne, Tool and Exit Films for Tourism Victoria.
Continue reading The Secret to Real-Time Storytelling Revealed at #SXSW
Sally Kohn gets people going as Joanne Bamberger and Jehmu Greene look on. They did a great session on what to do when your allies abandon you. #sxsw #breakmold
"If you step in it, remember that it’s easy to scrape $h*t off a shoe." - jehmu
"You can’t worry about being liked.
Negative blowback is one of the costs of leadership.” @sallykohn
"Haters are all about control. It’s not about you, it’s them trying to stake out territory.". @JLCBamberger
#SXSW Interactive 2014: First Look at Trends and Themes
We’re in Austin this week for South By Southwest Interactive, which kicks off later today.
What does the future hold for the digital space? What major trends and themes will be discussed?
Sarah Skerik, PR Newswire’s vice president of content marketing, has a first look at #SXSWi. And keep an eye on this space for photos from the five days of events.
Getty Images, the Philanthropic Journalism Debate, and More Media News
Every Friday, join PR Newswire media relations manager Amanda Hicken for five articles from around the media world that affect journalists, bloggers, and other content creators.
In this week’s Around the Wire in Five, we have headlines about Getty Images giving away 35 million photos, commentary from Bill Keller on philanthropic journalism, and updates from the Digital Media Strategies summit in London.
Continue reading on Beyond Bylines
As #AmtrakLive travels from LA to Austin today for SXSW, we chatted with Amtrak’s director of social media Julia Quinn about their on-train writing residency.
In only six days, #AmtrakResidency garnered 21,000 tweets. Quinn discusses the success of the program so far and its future.
Continue reading Beyond Bylines: #AmtrakResidency Writing Program
(Image via jpmueller99/Flickr; used under CC by 2.0)
New York Times to Add ‘New Products’ for Digital Subscribers
Speaking at the Digital Media Strategies conference, Denise Warren, The New York Times’ executive vice president of digital products and services, outlined a group of new digital products that target “entry-level” as well as current subscribers interested in paying a premium for exclusive content.
(Image by Images_of_Money/Flickr; used under CC by 2.0)