prnewswire pulse

Aug 14

Journalism and the Web@25
It’s hard to believe the World Wide Web has been around for a quarter century. Many industries have been impacted, and the media industry is no exception.
“The Web has rocked our world, and we’re still feeling the aftershock today,” said the Ford Foundation’s Barbara Raab. 
Continue reading about Poynter’s Journalism and the Web@25 panel

Journalism and the Web@25

It’s hard to believe the World Wide Web has been around for a quarter century. Many industries have been impacted, and the media industry is no exception.

“The Web has rocked our world, and we’re still feeling the aftershock today,” said the Ford Foundation’s Barbara Raab. 

Continue reading about Poynter’s Journalism and the Web@25 panel

The Long Click – An Important Measure for Communicators
If the content you publish attracts people who stay on your website and engage with other blog posts, press releases, and videos, that’s good for a variety of reasons.
First and foremost, people who are spending that much time on your website are obviously consuming your messaging.  They are more likely to actually turn into customers, and along the way, they may take additional steps such as bookmarking or sharing content.
Continue reading about the long click on Beyond PR

The Long Click – An Important Measure for Communicators

If the content you publish attracts people who stay on your website and engage with other blog posts, press releases, and videos, that’s good for a variety of reasons.

First and foremost, people who are spending that much time on your website are obviously consuming your messaging.  They are more likely to actually turn into customers, and along the way, they may take additional steps such as bookmarking or sharing content.

Continue reading about the long click on Beyond PR

Aug 13

The Accidental Journalist: 3 Lessons from a Freelance Writer’s Career
Freelance writer Eileen Beal didn’t plan on going into journalism. However, once she did, she thrived. On Beyond Bylines, she shares three lessons from her freelance journalism career.
Continue reading on Beyond Bylines

The Accidental Journalist: 3 Lessons from a Freelance Writer’s Career

Freelance writer Eileen Beal didn’t plan on going into journalism. However, once she did, she thrived. On Beyond Bylines, she shares three lessons from her freelance journalism career.

Continue reading on Beyond Bylines

Content grows old quickly on social media, and communicators have only a fleeting moment to make a memorable brand impression on audiences.
Amy Binder, owner and CEO at RFBinder Partners joined PR Newswire’s Senior Vice President of marketing, Ken Wincko, to discuss the growing impact of visual communications in integrated campaigns.
Continue reading on Beyond PR

Content grows old quickly on social media, and communicators have only a fleeting moment to make a memorable brand impression on audiences.

Amy Binder, owner and CEO at RFBinder Partners joined PR Newswire’s Senior Vice President of marketing, Ken Wincko, to discuss the growing impact of visual communications in integrated campaigns.

Continue reading on Beyond PR

Aug 12

5 Ways Journalists Use LinkedIn for Research and Reporting
LinkedIn is quickly making inroads into newsrooms as a place for research, sourcing, and listening, allowing journalists to follow issues and pull stories out of conversations.
We spoke with LinkedIn’s Yumi Wilson who shared her tips for making the most of the social media network. 
Continue reading on Beyond Bylines

5 Ways Journalists Use LinkedIn for Research and Reporting

LinkedIn is quickly making inroads into newsrooms as a place for research, sourcing, and listening, allowing journalists to follow issues and pull stories out of conversations.

We spoke with LinkedIn’s Yumi Wilson who shared her tips for making the most of the social media network. 

Continue reading on Beyond Bylines

Content We Love: A “Brewed” Awakening
Unless a news outlet is solely dedicated to reviewing products, there needs to be an interesting story angle to convince a reporter it’s worth writing about.
A recent Genuine Thermos release highlighted their “Overnight Coffee Challenge” Facebook contest, where winners would receive a freshly brewed cup of coffee shipped overnight in a Genuine Thermos with the promise that the coffee would still arrive hot and fresh despite spending hours in transit.
Even the journalists who covered the story had to admit it – the stunt worked. 
Read why it worked on Beyond PR.

Content We Love: A “Brewed” Awakening

Unless a news outlet is solely dedicated to reviewing products, there needs to be an interesting story angle to convince a reporter it’s worth writing about.

A recent Genuine Thermos release highlighted their “Overnight Coffee Challenge” Facebook contest, where winners would receive a freshly brewed cup of coffee shipped overnight in a Genuine Thermos with the promise that the coffee would still arrive hot and fresh despite spending hours in transit.

Even the journalists who covered the story had to admit it – the stunt worked.

Read why it worked on Beyond PR.

Aug 11

Blog Profiles: Education Bloggers Who Deserve an A+
It’s back to school time - are you ready? As teachers, families and brands gear up for the new school year, the education bloggers in today’s Blog Profiles have you covered.
Continue reading on Beyond Bylines

Blog Profiles: Education Bloggers Who Deserve an A+

It’s back to school time - are you ready? As teachers, families and brands gear up for the new school year, the education bloggers in today’s Blog Profiles have you covered.

Continue reading on Beyond Bylines

10 Tips for Creating Wildly Successful Infographics
Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that help the reader better comprehend and remember the message. 
PR Newswire’s Senior Creative Manager Jamie Heckler offers 10 tips for designing infographics that drive results.
Continue reading on Beyond PR

10 Tips for Creating Wildly Successful Infographics

Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that help the reader better comprehend and remember the message. 

PR Newswire’s Senior Creative Manager Jamie Heckler offers 10 tips for designing infographics that drive results.

Continue reading on Beyond PR

Aug 08

Did You See That Press Release? Doctor Who Premiere Events, Wackiest Pet Names, and Top Party Schools
With thousands of news releases published each week on PR Newswire for Journalists, no one can keep up with all of them. Here are a few from the last week.
Continue reading

Did You See That Press Release? Doctor Who Premiere Events, Wackiest Pet Names, and Top Party Schools

With thousands of news releases published each week on PR Newswire for Journalists, no one can keep up with all of them. Here are a few from the last week.

Continue reading

Around the Wire: Catch Up on the Week’s Media News

This week’s journalism and blogging news included stories about the new Google News Publisher Center, Gannett’s split, plus 8 Jedi mind tricks for freelancers.  
Continue reading on Beyond Bylines  
(Image by JD Hancock/Flickr; used under CC BY 2.0 License)

Around the Wire: Catch Up on the Week’s Media News

This week’s journalism and blogging news included stories about the new Google News Publisher Center, Gannett’s split, plus 8 Jedi mind tricks for freelancers.  

Continue reading on Beyond Bylines  

(Image by JD Hancock/Flickr; used under CC BY 2.0 License)