When assessing the ROI of a publicity campaign, it’s standard practice to focus on high-level results, such as the number of reads a message has received and the number of times a message has been shared on social networks.
These metrics are good measures of how well a message resonated with the audience.  But PR measurement shouldn’t stop there.  In fact, awareness is just the beginning.
Continue reading on Beyond PR
(Visual via Flickr user FinancialAidPodcast)

When assessing the ROI of a publicity campaign, it’s standard practice to focus on high-level results, such as the number of reads a message has received and the number of times a message has been shared on social networks.

These metrics are good measures of how well a message resonated with the audience.  But PR measurement shouldn’t stop there.  In fact, awareness is just the beginning.

Continue reading on Beyond PR

(Visual via Flickr user FinancialAidPodcast)

Around the Wire: Pinterest Partners with Publications & More Media News
Catch up on this week’s news for journalists and bloggers, including Pinterest’s move to partner with more publications and the restructuring of the New York Times’ masthead. 

Continue reading on Beyond Bylines

Around the Wire: Pinterest Partners with Publications & More Media News

Catch up on this week’s news for journalists and bloggers, including Pinterest’s move to partner with more publications and the restructuring of the New York Times’ masthead. 

Continue reading on Beyond Bylines

Tools for Faster Fact Checking
Breaking news breaks faster than ever thanks to social media. Because of this, journalists, bloggers, and newsrooms have begun to compile a toolbox of online resources and best practices that aid in verification.
Our four-part Faster Fact Checking series looks at 12 of these services and sites.
Continue reading on Beyond Bylines

Tools for Faster Fact Checking

Breaking news breaks faster than ever thanks to social media. Because of this, journalists, bloggers, and newsrooms have begun to compile a toolbox of online resources and best practices that aid in verification.

Our four-part Faster Fact Checking series looks at 12 of these services and sites.

Continue reading on Beyond Bylines

Around the Wire: Quartz Goes Home and More Media News
Burned out on blogging? The latest Around the Wire features tips on beating the blogger blues, plus Facebook’s good news for journalists and Quartz’s new homepage design.
Continue reading on Beyond Bylines

Around the Wire: Quartz Goes Home and More Media News

Burned out on blogging? The latest Around the Wire features tips on beating the blogger blues, plus Facebook’s good news for journalists and Quartz’s new homepage design.

Continue reading on Beyond Bylines

pewresearch:

Where do you fit? Do you get news from Facebook?
3 Tactical Elements That Made #IceBucketChallenge a Viral Success
There are lots of causes out there about which people are passionate, and many charities make deft use of the social web, which begs this question: Why is ALS research getting such a huge share of attention (and dollars) this summer?
The answers are actually pretty simple.
Continue reading on Beyond PR

3 Tactical Elements That Made #IceBucketChallenge a Viral Success

There are lots of causes out there about which people are passionate, and many charities make deft use of the social web, which begs this question: Why is ALS research getting such a huge share of attention (and dollars) this summer?

The answers are actually pretty simple.

Continue reading on Beyond PR

mashable:

Tumblr is inking a deal this week with Ditto Labs, a Cambridge, Massachusetts, firm that has analyzed photos posted on social media for brand-related data. That means, starting this week, Tumblr will start to parse images for clues to users’ brand affiliations. You can learn more about the deal here.

Content grows old quickly on social media, and communicators have only a fleeting moment to make a memorable brand impression on audiences.
Amy Binder, owner and CEO at RFBinder Partners joined PR Newswire’s Senior Vice President of marketing, Ken Wincko, to discuss the growing impact of visual communications in integrated campaigns.
Continue reading on Beyond PR

Content grows old quickly on social media, and communicators have only a fleeting moment to make a memorable brand impression on audiences.

Amy Binder, owner and CEO at RFBinder Partners joined PR Newswire’s Senior Vice President of marketing, Ken Wincko, to discuss the growing impact of visual communications in integrated campaigns.

Continue reading on Beyond PR

5 Ways Journalists Use LinkedIn for Research and Reporting
LinkedIn is quickly making inroads into newsrooms as a place for research, sourcing, and listening, allowing journalists to follow issues and pull stories out of conversations.
We spoke with LinkedIn’s Yumi Wilson who shared her tips for making the most of the social media network. 
Continue reading on Beyond Bylines

5 Ways Journalists Use LinkedIn for Research and Reporting

LinkedIn is quickly making inroads into newsrooms as a place for research, sourcing, and listening, allowing journalists to follow issues and pull stories out of conversations.

We spoke with LinkedIn’s Yumi Wilson who shared her tips for making the most of the social media network. 

Continue reading on Beyond Bylines

fastcompany:

After teasing out a new logo two weeks ago that looks like something you’d find on a superhero’s chest, the new Foursquare has landed.
To say it’s a dramatic overhaul is putting things lightly: Foursquare scorched the earth of mayorships (upsetting a few users), and spun the humble check-in into its own standalone location-sharing app, Swarm, back in May.
So what does Foursquare 8.0 offer that previous versions apparently didn’t? Intelligent, personalized recommendations.
Read More>

fastcompany:

After teasing out a new logo two weeks ago that looks like something you’d find on a superhero’s chest, the new Foursquare has landed.

To say it’s a dramatic overhaul is putting things lightly: Foursquare scorched the earth of mayorships (upsetting a few users), and spun the humble check-in into its own standalone location-sharing app, Swarm, back in May.

So what does Foursquare 8.0 offer that previous versions apparently didn’t? Intelligent, personalized recommendations.

Read More>