#SXSWi : Vetting in The Age of Social (Taken with Instagram at Sheraton Austin Hotel at the Capitol)
Here to vet that this photo is actually our SXSW panel. - Tom
An Illustrated Future of the New York Times
ImageThink put together this very nice illustration for a talk given by the New York Times’ Jill Abramson’s talk at SXSW about the newspaper’s future.
Select to embiggen.
Very cool!
- Tom
At the Digital Storytelling for NonProfits panel…. People love print culture. But things change. We don’t ride horse-drawn buggies anymore. (Apologies to any of our Amish tumblr followers.)
- Tom
An example of how to stand out among other news: when Apple iPhone 4 Antenna-gate broke, Next Media Animation created an animated news of Steve Jobs becoming the evil “Darth Vader”.
1. Catch the wave (when an interesting news begin, e.g. Cobra escapes from Bronx Zoo).
2. Adopt an editorial mindset
3. Plan your spontaneity
4. Keep it fresh
5. be genuine and relevant
6. Sow the seeds
“There is no such thing as free funding. With money always comes an expectation.” From the ‘Philanthropy Is Not the Future of Journalism’ panel.
- Tom
On the Komen/Planned Parenthood debacle:
You have to have engagement of the people who love you and stand by you. In this situation, Komen had three problems:
- They didn’t have alignment internally. Some chapters didn’t agree.
- They just blurted out the message. They didn’t test how it would play.
- They blindly adhered to a policy.
Tom Hynes+rain+lightning+thunder and car alarm going off = #sxsw
Not to belabor the point, but it’s REALLY raining down here in Texas. Burr! - Tom
PR heavy hitters Networking before #sxbetterbiz.
- Melissa Waggoner Zorkin, founder of Waggoner-Edstrom
- Kathy Cripps, president, Council of Public Relations Firms
- Gary Stockman, CEO Porter Novelli
- Bob Pearson, chief technology & media officer , W20 Group
- Mark Stouse, VP & global communications, Honeywell Aerospace
It doesn’t happen by accident, it’s the byproduct of all the actions an organization takes.
