At the Digital Storytelling for NonProfits panel…. People love print culture. But things change. We don’t ride horse-drawn buggies anymore. (Apologies to any of our Amish tumblr followers.)

- Tom

At the Digital Storytelling for NonProfits panel…. People love print culture. But things change. We don’t ride horse-drawn buggies anymore. (Apologies to any of our Amish tumblr followers.)

- Tom

An example of how to stand out among other news: when Apple iPhone 4 Antenna-gate broke, Next  Media Animation created an animated news of Steve Jobs becoming the evil “Darth Vader”.
1. Catch the wave (when an interesting news begin, e.g. Cobra escapes from Bronx Zoo).
2. Adopt an editorial mindset
3. Plan your spontaneity
4. Keep it fresh
5. be genuine and relevant
6. Sow the seeds 

An example of how to stand out among other news: when Apple iPhone 4 Antenna-gate broke, Next  Media Animation created an animated news of Steve Jobs becoming the evil “Darth Vader”.

1. Catch the wave (when an interesting news begin, e.g. Cobra escapes from Bronx Zoo).

2. Adopt an editorial mindset

3. Plan your spontaneity

4. Keep it fresh

5. be genuine and relevant

6. Sow the seeds 

"There is no such thing as free funding. With money always comes an expectation." From the ‘Philanthropy Is Not the Future of Journalism’ panel. 

- Tom

"There is no such thing as free funding. With money always comes an expectation." From the ‘Philanthropy Is Not the Future of Journalism’ panel. 

- Tom

@bronxzooscobra has landed at #sxsw! He is in the tank to the left of the screen.

@bronxzooscobra has landed at #sxsw! He is in the tank to the left of the screen.

On the Komen/Planned Parenthood debacle:
You have to have engagement of the people who love you and stand by you. In this situation, Komen had three problems: 
They didn’t have alignment internally.  Some chapters didn’t agree.
They just blurted out the message.  They didn’t test how it would play.
They blindly adhered to a policy. 

On the Komen/Planned Parenthood debacle:

You have to have engagement of the people who love you and stand by you. In this situation, Komen had three problems: 

  • They didn’t have alignment internally.  Some chapters didn’t agree.
  • They just blurted out the message.  They didn’t test how it would play.
  • They blindly adhered to a policy. 

ducksauce001:

Tom Hynes+rain+lightning+thunder and car alarm going off = #sxsw

Not to belabor the point, but it’s REALLY raining down here in Texas. Burr! - Tom

PR heavy hitters Networking before #sxbetterbiz. 

Melissa Waggoner Zorkin, founder of Waggoner-Edstrom
Kathy Cripps, president, Council of Public Relations Firms
Gary Stockman, CEO Porter Novelli
Bob Pearson, chief technology & media officer , W20 Group
Mark Stouse, VP & global communications, Honeywell Aerospace
It doesn’t happen by accident, it’s the byproduct of all the actions an organization takes.

PR heavy hitters Networking before #sxbetterbiz. 

  • Melissa Waggoner Zorkin, founder of Waggoner-Edstrom
  • Kathy Cripps, president, Council of Public Relations Firms
  • Gary Stockman, CEO Porter Novelli
  • Bob Pearson, chief technology & media officer , W20 Group
  • Mark Stouse, VP & global communications, Honeywell Aerospace

It doesn’t happen by accident, it’s the byproduct of all the actions an organization takes.

The Power of Visual Storytelling panel at SXSW - Tom

The Power of Visual Storytelling panel at SXSW - Tom

It’s official. Our panel is in the book! Come check us out Tuesday!!  - Tom

It’s official. Our panel is in the book! Come check us out Tuesday!!  - Tom

victoriaharres:

We have rain in Austin. This is going to affect where people are willing to walk to for a session today at #SXSWi. Not good. (Taken with instagram)

victoriaharres:

We have rain in Austin. This is going to affect where people are willing to walk to for a session today at #SXSWi. Not good. (Taken with instagram)

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